A World Cup followed by IPL-4 and a couple of high profile Test series will have over a billion people watching the game across the world - and Rs 7,000 crore changing hands.

India became the commercial capital of cricket at the turn of the millennium.

Starring Sanjeev Aggarwal, Founder, Helion Venture Partners; C.V.L. Srinivas, Chairman, Starcom MediaVest Group; Bazmi Husain, MD, ABB India; Mammootty, Actor; Rajan Anandan, VP, Sales and Operations, Google India; and Vijay Mallya, MD, Chairman, United Spirits

India Inc gears up for heavy-duty brand promotions.

There is no power women waiting in the wings.

Sony Entertainment Television needs a cracker of a programme to shake off stagnation.

Entertainment is one of the fastest growing industries, churning out new career opportunities and ventures every year.

The Rin ad, featuring actress Kajol, was the most watched in April, stacking up 1,136 Gross Rating Points (GRPs). Complan with 1,070 GRPs was second.

Zoozoos, the egg-headed, pencil-limbed mascots of Vodafone Essar swept the creative awards at the Goafest, last fortnight.

The IPL controversy exposes the urgent need to revamp the BCCI and other sports bodies in India. BT asks experts to draw a blueprint for the radical reforms required to clean up the mess.

The year 2009 was an annus horribilis for the media and entertainment business in India.

\"For sports, India has to be the last huge market and possibly the biggest opportunity on the planet today.\" The March 21 auction of the two IPL teams bears out this prophecy made by a UK-based sports consultancy firm in October 2008.

Behind Sundar Raman's nonchalant demeanour lurks a tough negotiator who knows every blade of grass of his pitch.

More and more businesses today are being headed by professional CEOs in their 30s. What do they bring to the table that is making them the darlings of promoters and boards? See pics

The IPL's revenues are booming but with some higher costs up ahead, its challenge will be to sustain its early advantage with innovative marketing and targeting of new audiences.

During a recent visit to India, Sir Martin Sorrell took time out to speak on issues as diverse as global business dynamics, new media and the challenges to old media.

Marketers want highest reach possible because that means more people will be exposed to the advertising, leading to stronger correlation with higher awareness and sales.

The just-concluded IPL 2 looks set to usher in a vigorous engagement between Indian and South African businesses.

Will the foreign venue and costs associated with it and increased rates for advertisers dent the earnings of various stakeholders in IPL’s second season? BT finds out.

The Ambani bahus were on the move last fortnight— Mumbai Indian team-owner Nita Ambani in South Africa and Tina Ambani back home as the Chairperson of Kokilaben Hospital.