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Total 109 results found. Search for [ ipl advertising ]

Results 1 to 21 of 109
BusinessToday.In
October 2, 2020
Google has rolled out funding programme for three years, following which it'll be extended. Google's decision comes as a relief for media publishers which have been advocating against use of their content without paying for rights


Ajita Shashidhar
September 21, 2020
IPL 2021 is expected to be staged as per schedule in March next year, which means there would barely be a gap of four months between the two seasons


Ajita Shashidhar
September 19, 2020
Unlike previous IPL seasons, COVID-19 pandemic-led restrictions this year have forced companies to take a lot of usual promotional activities to virtual world


Ajita Shashidhar
September 14, 2020
While April-June mostly saw sanitiser and food brands advertising, the 'Unlock' period has seen a host of new categories such as online education and online gaming companies wanting to spend


Niti Kiran
September 3, 2020
The aggregate advertising and sales promotion spending across all sectors in India during FY20 stood at Rs 39,000 crore, a level similar to FY19, revealed a CARE Ratings analysis of 833 companies across 38 sectors


Ajita Shashidhar
August 21, 2020
It's not that traditional IPL spenders don't see merit in investing in IPL this year, but they continue to be sceptical despite consumer sentiment getting better by the day and demand picking up


Ajita Shashidhar
August 19, 2020
With an investment of $100 million, Tencent is known to be the biggest investor in Dream 11; Dream 11 has raised $120-$160 million in five rounds so far


Ajita Shashidhar
August 14, 2020
The broadcast fraternity, including Disney-Star, is known to have offered advertisers discounts upwards of 60 per cent during the peak of the coronavirus lockdown in April, May and June


BusinessToday.In
August 10, 2020
IPL bidding: A Patanjali spokesperson said that the company is considering the sponsorship as it aims to push the brand globally. The company is mulling sending the proposal to BCCI


Ajita Shashidhar
August 5, 2020
While the backlash against Chinese brands could be a reason for Vivo backing out, the handset manufacturer is also known to be pushing BCCI for an over 25 per cent reduction in sponsorship fee which didn't go down well with the cricket body


Ajita Shashidhar
July 20, 2020
The coming together of Sony-Viacom could mean formidable competition for Disney-Star, especially in the Hindi general entertainment (GEC) genre, which contributes a significant portion of a broadcast network's revenue


Manu Kaushik
New Delhi, June 9, 2020
There's a new war brewing in the kitchen between restaurants and online food aggregators


BusinessToday.In
New Delhi, November 27, 2019
Star India loss was also attributed to its digital streaming platform Hotstar, which posted a net loss of Rs 558.38 crore on revenue of Rs 1,112.74 crore for financial year 2018-19


Ajita Shashidhar
Mumbai, November 9, 2019
In August this year, Gayatri Yadav, Star India's President of Consumer Strategy and Innovation announced her exit. Amit Chopra, President and Head, Ad Sales also quit to join Samara Capital in May this year


PTI
August 23, 2019



BusinessToday.In
New Delhi, August 9, 2019
Star India's results for this quarter were affected by rise in rights cost for the ICC Cricket World Cup 2019 and the Indian Premier League (IPL) as revenue growth was more than offset by the incremental rights expense


BusinessToday.In
May 9, 2019
PUBG Mobile has introduced a new outfit for Indian gamers inspired from the movie Baahubali. The outfit is called 'The Great Indian Warrior Outfit'


Ajita Shashidhar
New Delhi, April 1, 2019
Not only these teams manage to attract more advertisers, branding on their jerseys, helmets as well as title sponsorships were also sold at a huge premium


PTI
March 30, 2019



PTI
March 11, 2019



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