Tata Sky has joined hands with digital platforms such as Hotstar, Sun NXT, Eros Now and Hungama Play to launch their new digital content service, Tata Sky Binge

To be available on the Apple TV app starting November 1, Apple TV+ will be accessible on iPhone, iPad, Apple TV 4K, Apple TV HD, Apple TV (3rd generation), iPod touch and Mac

Reliance Jio First Day First Show: Several other platforms had planned what Mukesh Ambani's company is planning to do with movies now.

RIL has built a unique portfolio extremely valuable assets in the world's fastest growing economy, says Mukesh Ambani; each of our businesses is contributing to the transformation of India, adds Ambani

With Jio GigaFiber, the company plans to reach 20 million residences and 15 million business establishments across 1,600 towns in the country.

Jennifer Salke joined as head of Amazon Prime Video over a year ago. Since last year, the former NBC president has been positioning Amazon Prime Video as a global home for high-quality content

T-series is the world's largest YouTube channel with nearly 10.5 crore subscribers, while Sweedish YouTuber PewDiePie has 9.7 crore subscribers

While the likes of Eros Now and Shemaroo seem to have a clear mass market strategy, one is also going to see the big daddies of digital entertainment, Amazon Prime Video, Netflix and Hotstar following suit.

Christine McCarthy, CFO, Walt Disney, said the company would be investing heavily on other platforms such as ESPN Plus and Hulu as well

With global giants Amazon and Netflix pouring money to develop original Indian content and desi players not far behind, the OTT race has entered an exciting phase.

All is not lost for advertising funded television in India but time is certainly short.

Zee Entertainment MD Punit Goenka has always been sceptical about offering content free. The home-grown media conglomerate earlier this week let out its digital strategy with the launch of Zee 5.

India is undoubtedly a country of contradictions, and the same is true even when it comes to media consumption.

The Indian immigrants across the globe extensively follow the local news and entertainment channels, but withal they consume Entertainment and Television content in the mother tongue.

As digital entertainment platforms in India proliferate, consolidation is on the cards.