The case study also highlights how often unorthodox approaches of non-sponsor brands managed to steal the show through innovative use of social media and public relation campaigns at the 2012 Games in London.

A media player designed indigenously by Lukeup can make consumption of TV content and the Internet easier, and more fun. If the start-up can pull it off, it will become a great testament to India's nascent hardware product story.

In his first media interaction since The Walt Disney Company took over UTV, Ronnie Screwvala, now turned employee, tells Chaitanya Kalbag and Ajita Shashidhar how he intends to take the company to greater heights.

Hosted by Xtreme Gaming, it is a 60-hour gaming festival with 1000 LAN. Gamers need to get in their own computers for gaming.

Uday Shankar, CEO of Star India, spoke about the company's plans in sports broadcasting, his problems with TAM ratings and the mistakes that taught him valuable lessons during two extensive conversations with Chaitanya Kalbag and Shamni Pande.

Finding few takers within the country, Indian mobile gaming companies change tack to woo the world.

Demand in India for Bitcoins, a virtual currency maintained by peer networks, is largely from speculators - as it is worldwide.

Demand in India for Bitcoins, a virtual currency maintained by peer networks, is largely from speculators - as it is worldwide.

A majority of smartphone and tablet users download apps, but fail to use them to their advantage. While the most revisited apps are games or common apps, productivity apps are the last on most people's list. It is time we became power users, using the apps at our disposal to reduce workloads and make our lives simpler.

In the wake of the global financial crisis, many people are increasingly speculating in novel types of currencies in their pursuit of greater financial stability. Millions now use the Bitcoins for buying practically anything - ranging from art to home appliances to consumables to entertainment.

The government has to think about the skilling crisis, or else the Indian economy will be shattered, says Akhilesh Kumar Sah, Faizabad.

Sam Abraham introduces new products and services to help you zero in on those that offer value for money.

Don't know what to buy - a smartphone, a tablet or an ultrabook? Gadgets & Gizmos lists out the pros and cons of each to help you decide.

It impacts many aspects of the host city's economy, and performance at the Games can be correlated to a participating nation's economic development, says Goldman Sachs' \"The Olympics and Economics 2012\" report.

London's betting houses offer odds on almost anything, including a UFO disrupting the start of the Olympics.

On the completion of its third year, we take a celebratory look at the top three gadgets in various categories. From the unsung beauties to the usual stars, we list the devices that make our lives so much happier.

Just when it seems to be in decline, cricket manages to bounce back. One victory changes everything and all the bad memories are wiped clean.

Trading in Internet domain names can be profitable. Here's how you can make the most of it.

If you thought owning an Apple product was special, wait till you see the accessories that have been developed with just the iFamily in mind.

At the end of an eventful year, we look at the top stuff that 2011 gave us. Helped by a panel of experts, we announce our list of the best there were in mobile phones, computers, television, photography, home entertainment, audio systems, portable media players and gaming.