Patanjali's consumer goods business, which is the backbone of Patanjali's overall empire, saw a decline of over 10 per cent in revenue at Rs 8,148 crore in FY18 as compared to FY17.

'Paridhan' would add to a series of products launched by Patanjali, which focuses on 'swadeshi' and all-natural theme of products that strike with the Indian traditions and ethos.

With a wealth of a whopping Rs 25,600 crore, Balakrishnan is now the 25th richest man in the country, according to Hurun Report India's Hurun India Rich List 2016.

Giving Levis and Calvin Klein a run for their money, Baba Ramdev has has announced his pioneering venture into the garments market with 'swadeshi jeans' innovation.