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www.businesstoday.in
April 2, 2009
Indian marketers are exploring new ways of targeting audiences, ensuring greater profit through ‘branded entertainment’ techniques.


Suman Layak
March 19, 2009
The swiftness and the savagery of the global downturn have caught business by surprise—the bigger the corporation, the bigger is the surprise. But few analysts expected Mukesh Ambani’s Reliance Group to be hit. After seven years of a heady upcycle, Reliance Industries finds itself hemmed in a downturn that’s perhaps the worst ever since it went public 31 years ago. Suman Layak reports.


N. Madhavan
March 19, 2009
Ragpicking is the last area a corporate would want to foray into. But for ITC, which had in the past entered unorganised businesses such as manufacturing match sticks and incense sticks, it is a potential gold mine. Its Wealth Out of Waste programme shows how a simple habit change can significantly benefit the company, the society and the country. N. Madhavan reports.


Virendra Verma
March 5, 2009
Mundra Port hasn’t been hit by the slowdown in exports and the economy—not so far, at least.


Rachna M. Koppikar
March 5, 2009
As demand slows down and profitability takes a hit, India’s automobile companies are pulling out every trick from the cost-cutting book— and a few from outside—to stay on the road.


Puja Mehra
February 19, 2009
A big dip in confidence is causing consumers to stay at home and spend less. They are severely affecting not just businesses but themselves too.


Saumya Bhattacharya
February 19, 2009
At a time when urban jobs are dwindling, microfinance’s many economic enterprises are generating significant direct and indirect employment, mostly in the rural areas—provided you have the right skills and aptitude.Saumya Bhattacharya goes into the details.


Manu Kaushik
February 19, 2009
The market meltdown that battered the Equity-Linked Savings Scheme funds is now promising to make them winners. Here’s why you should consider investing in them this time.


Bibek Bhattacharya
February 19, 2009
Something unprecedented is happening with superheroes. They’re getting a personality.


Anumeha Chaturvedi
February 19, 2009
A house becomes a home when it’s lit right. Amit Gupta, Director, Vis-a-Vis, throws some light on how to bring your house to life.


www.businesstoday.in
February 5, 2009
BT speaks to 11 of the brightest minds on Dalal Street and gets them to identify their favourite long-term value picks in 2009. These stocks are only for long-term investors.


Manu Kaushik
February 5, 2009
The Chairman of PFRDA, Dhirendra Swarup, talks about the new pension scheme that will offer safe and balanced growth.


E. Kumar Sharma
January 20, 2009
Is the Rs 7,000-crore fraud that B. Ramalinga Raju resorted to an accounting scam—done to prop up valuations of the IT giant—or was the promoter siphoning out money from a fundamentally sound company? E. Kumar Sharma finds out. 'There is some connivance in Satyam fraud' Satyam fraud shameful: Prem Chand Gupta  How funds are siphonedLiving on the pledge


Rajiv Rao
January 22, 2009
Air Asia’s Tony Fernandes has blanketed much of Asia with his low-cost airline. Policy environment willing, he could shake-up the aviation industry in India, too.


Tejaswi Shekhawat And Virat Markandeya
January 8, 2009
...without sacking them. Corporates are increasingly putting in place telecommuting policies to cut costs and increase productivity.


Nitya Varadarajan
January 8, 2009
Banks have hiked various charges and, in some cases, introduced new ones like counting charges on a large cash deposit or withdrawal. Here’s what you should know.


Saumya Bhattacharya & Tejaswi Shekhawat
December 25, 2008
While the good old rules of work, such as high aptitude for learning, innovative mindset and sound functional knowledge never went out of fashion, this is the time to go the extra mile to stick to them. Report by Saumya Bhattacharya & Tejaswi Shekhawat.


www.businesstoday.in
December 25, 2008
Cutting costs—the right ones—and getting back to the core will be a mantra for many in 2009.


Anusha Subramanian
December 11, 2008
The devastating terror attacks on several Mumbai landmarks have taken the wind out of the economy and forced many foreign businesses to temporarily shun India. But one sector has never had it so good: the security industry. While most Indian companies are facing bleak times, security firms are having their day in the sun. Anusha Subramanian reports.


K. R. Balasubramanyam and Kushan Mitra
November 27, 2008
Vijay Mallya’s aviation business has landed in a sea of red. Mallya has a survival plan, but he may need to look at drastic options to stay afloat. K. R. Balasubramanyam and Kushan Mitra go into the details.


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