Mahindra and Mahindra subsidiary Classic Legends had acquired UK's motorcycle firm BSA in October 2016.
Anand Mahindra, chairman of Mahindra & Mahindra (M&M), has given a 'Christmas gift' to all adventure motorcycle enthusiasts - a "shiny" new motorcycle from the company's BSA brand. Though date and time of the launch of this new category motorcycle isn't confirmed yet, it surely is good news for those who are looking for something other than Royal Enfield or Bajaj Auto's Dominar. Mahindra and Mahindra subsidiary Classic Legends had acquired UK's motorcycle firm BSA in October 2016. The Indian adventure motorcycle market has been flooded with new launches in the recent past, giving the market leader Royal Enfield a tough time. Presently Royal Enfield holds 90 per cent of the adventure motorcycle marketshare.
The India auto maker is reportedly working on the new model for the Indian market. "We're sorry you've missed out on your favourite ride for all these years, Santa...We're working on getting it back for you...A shiny new one, but with all the character of your old steed," Mahindra tweeted on Tuesday. With the tweet, he also posted a picture of Santa riding a BSA motorcycle with "I've retired my reindeer and sold my sleigh, I get around quicker by B.S.A." written on it. From the mid-1930 through the early 1960's, BSA was the world's largest producer of motorcycles. The entry of once-famous British motorcycle brand through M&M has once again brought hopes for the loss-making Mahindra Two Wheelers Limited (MTWL); the subsidiary reported Rs 471 crore losses in the last fiscal year. The company already has four non-adventure category motorcycles in India, including Centuro NXT, Centuro Disc Brake, Centuro Rockstar, and Centuro Rockstar Kick Alloy.
We're sorry you've missed out on your favourite ride for all these years, Santa...We're working on getting it back for you...A shiny new one, but with all the character of your old steed... pic.twitter.com/lgj0C7staC- anand mahindra (@anandmahindra) December 25, 2017
This year many Indian companies, Royal Enfield and Bajaj Auto, launched products to cater to the premium category customers. Royal Enfield in November unveiled Interceptor GT 650 and Continental GT 650 for the Indian market. The company claims these motorbikes can cruise at a speed of 120-135kmph. Globally, the twins have been built to compete with the likes of Harley Davidson Street 750 and Triumph Street Twin. Bajaj Auto also has a Royal Enfield rival, Dominar, in the market, which is the most powerful motorbike from the company. The motor comes paired to a 6-speed gearbox and also gets a slipper clutch, a first for any Bajaj offering. Bajaj says the Dominar can hit 0-100 kmph in just 8.23 seconds.