Bajaj Auto may soon launch the next generation scooters under the Chetak brand, which made it a household name for decades.
According to an EconomicTimes.com report, the Pune-based two-wheeler maker has re-registered the brand name and is looking to launch scooters under the brand with modern features and specifications.
Bajaj Auto has reported a 21 per cent decline in motorcycle sales at 2,16,077 units in February 2015. The company had sold 2,73,323 units in the year-ago period.
A comeback of the Chetak brand, much-loved and trusted by Indians - could well boost the company's market share in the scooter segment, which it has lost to TVS Motors.
Here are 5 things you need to know:
- Bajaj Chetak is named after Indian warrior Rana Pratap Singh's famous horse 'Chetak'.
- It was the most affordable two-wheeler for the masses during 70s, 80s and 90s.
- Chetak was launched in the year 1979 and continued to rule the two-wheelers market for over two decades. The company ended its production in 2009.
- The new 120-125 cc Chetak is reported to sport four-stroke, single-cylinder and air-cooled engine.
- The upgraded scooters are speculated to be unveiled in Auto Expo 2016.
Relive the magic with the Humara Bajaj ad: