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Honda Cars launches app-based customer interface platform

Based out of a device to be plugged into a car, the new app would integrate car systems with the company servers allowing safer and convenient information flow to the customers.

twitter-logoChanchal Pal Chauhan | December 15, 2015 | Updated 16:51 IST
Honda launches app-based customer interface
(Photo: Reuters)

Japanese carmaker Honda Cars India has introduced a new application; Honda Connect, as an information platform for its customers to stay directly connected with the company.

The new application for its new cars initially paves the way for advanced Net-based connectivity between the customer, his car, his family and Honda. Based out of a device to be plugged into a car, the new app would integrate car systems with the company servers allowing safer and convenient information flow to the customers.

To be used through smart phones, it would provide all information related to a car with regard to its servicing, location, movements and periodic maintenance requirements.

Honda Car India President & CEO Katsushi Inoue said at the launch in New Delhi, "These days technology has become an integrated part of our lives. We have developed the new app to suit the digital-based life styles of our consumers. This platform offers a value added communications channel that bonds Honda even more closely with our customers."

The software technology and 'connected device' to enable optimum usage of Honda's cars has been developed by Delhi-based Minda i-Connect, which would also provide the service backup. "This is a first technology interface in the Indian automotive world that would allow hassle-free connectivity to consumers. We have developed customised usages for the app that would enable Honda customers to get all help and backup at the touch of their fingers," said Nirmal Minda, CMD of Minda Group.

Honda has achieved cumulative sales of more than 1 million units since its debut in the Indian market two decades ago. Subsequently the application would be available across its models allowing its tech-savvy customers to remain connected with a backup assist for all forms of service and utility support. It would be offered through all Honda dealerships exclusively to all new customers of Honda Jazz, Honda City sedan and the CR-V.

Honda has divided the app in three major formats with the Convenience Feature allowing customers to have service alerts for periodic maintenance and give direct feedback to the company.

The Utility Segment would have an SOS feature that would determine location in case of need and help. It would also facilitate search for company dealer and the nearest fuel Station on a real time. Besides the regular insurance and pollution control renewal would also be updated.

The Impact Alert would provide would a 24X7 call center in case of strong jerk, physical knock or collision and generate an assistance call from Honda representative to the customer.

This connect application is available on iOS* and Android* platforms the Apple App Store and Google Play for everyone across the country.

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