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Mahindra to hike prices soon

The automaker will be hiking prices of its various models to the tune of 0.50-1.5 per cent very shortly to offset the impact of input costs on the profitability.

twitter-logoPTI | October 1, 2012 | Updated 22:05 IST

Auto major Mahindra & Mahindra, which on Monday announced its best-ever monthly sales for September at 48,342 units, said it will be hiking prices of its various models to the tune of 0.50-1.5 per cent very shortly to offset the impact of input costs on the profitability.

"There has been almost 2 per cent rise in the input costs, primarily steel, in the recent past. Accordingly, to offset the same on margins and profitability, we will soon be hiking the prices of our various models by 50-150 basis points. A formal announcement will be made very shortly," M&M Chief Executive for automotive division Pravin Shah told reporters here.

When asked about the possible impact of the price hike on the forthcoming festive sales, Shah said, everybody has done it and M&M cannot but follow suit.

On the record sales numbers, Shah said the numbers are good and have bettered the company's September 2010 record, which was helped by the festive demand that year.

M&M recorded an all-time high monthly sale of 48,342 units, representing a 10 per cent rise over the year-ago period when it stood at 44,137 units, Shah said.

The half-yearly consolidated sales numbers stood at 2,67,266 units, up by 20 per cent over the same period last fiscal, he added.

On the response to its latest model, compact SUV Quanto, which is pitted against Swift and Hyundai i10 and i20, he said it has been good so far with the bookings touching 3,200, which is in line with our expectations.

September saw the company's passenger vehicles registering a growth of 22 per cent at 23,808 units.

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