Business Today

Mercedes-Benz sales remain firm despite ban in the NCR-market

India's largest luxury car maker, Mercedes-Benz India, continued its strong momentum in the luxury car segment, despite facing the ongoing market restrictions in its largest market, Delhi-NCR.

twitter-logo Chanchal Pal Chauhan        Last Updated: July 8, 2016  | 19:18 IST
Roland Folger, MD & CEO, Mercedes India

India's largest luxury car maker, Mercedes-Benz India, continued its strong momentum in the luxury car segment, despite facing the ongoing market restrictions in its largest market, Delhi-NCR.

Mercedes-Benz registered a sale of 6,597 units in the January to June 2016 period against 6,659 units sold in the same period last year.

The company has suffered majorly due to diesel ban in the key Delhi and NCR market, now in force for more than 6 months. Roland Folger, Managing Director & CEO, Mercedes-Benz India, said: "We are satisfied with our overall sales performance in the first six months of the year, despite facing huge market challenges. The overall sales further strengthen us in the luxury car buyers mind. The sales growth would have been much higher and in double digit had we not lost sales in the important Delhi NCR and Kerala markets. And the second half of the year promises to be extremely exciting, as there is a pent-up demand for our products and we are hoping for a positive decision."

Other players like Audi and BMW have not released their sales data on the back of a legal issue going on in Europe and have withheld their sales figures in India for the past two years. Even the other player in the luxury segment, JLR owned by Tata Motors has stopped issuing its sales data.

Established in 1994 as Mercedes-Benz India, the company had pioneered the domestic luxury car market in India with the launch of E-Class that remained the highest selling model across its model range, while the GLE is its highest selling SUV in the Indian market.

The company said that the customer waitlist continues for the flagship S-Class and the newly launched SUVs (GLC, GLS) and the GLE, which it is planning to reduce with high allocations from its Stuttgart-based Daimler AG.

 

Youtube
  • Print

  • COMMENT
BT-Story-Page-B.gif
A    A   A
close