After spreading its premium outlet NEXA wings across 150 locations, Maruti Suzuki India recently started a new lounge for its customers at the international terminal of Indira Gandhi International Airport, New Delhi.
A first-of-its-kind initiative, "MyNEXA Concierge" will offer exclusive services to customers enrolled under MyNEXA loyalty programme. The company aims to extend the NEXA showroom experience of MyNEXA customers - best of hospitality services - in the new lounge.
It will have dedicated seating place, high-speed internet, iPads, and a choice of food and beverages for guests. A couple of other automotive players like Swedish car maker Volvo also operate a lounge at the airport.
Maruti had launched NEXA on 23 July 2015 and has clocked over 100,000 customers for its twin Baleno and S-Cross offerings.
A first from the carmaker in the mass market segment, the new concept will extend NEXA experience through a car display area adjacent to this new Concierge. It will be open to all people travelling out of Delhi, who may like to familiarise with the NEXA experience.
Maruti Suzuki Executive Director for Marketing & Sales R.S. Kalsi said, "The airport display and lounge is another touch point to engage and connect with our customers. It represents our desire to create new and unique experiences with distinctive initiatives, as NEXA redefines the purchase and ownership experience of customers with our premium high-end cars."
Maruti Suzuki currently has been upping the ante against its competitors like Hyundai, Honda and Toyota by taking its premium cars into the Rs 10 lakh bracket, which otherwise has eluded it for years.
The strategy to bring the NEXA, its new automotive sales channel, recently completed one year of operations in India. It has got terrific response to its Baleno premium hatchback that is sold out for 2016 across all the 150 outlets, accounting for a monthly volume of around 12,000 units.