Ahead of the festive season, Tata Motors on Friday announced a nationwide offer, 'Har Week Diwali' for its passenger vehicles customers.
Under the offer, which began today, seven lucky customers, who will book a Tata car stand a chance to win Rs 10 lakh each
The offer is valid across the entire passenger vehicles range, including the newly launched TIAGO.
Commenting on the festive offer, Mayank Pareek, president, passenger vehicle business, Tata Motors, said, "As families prepare themselves for the festive season, the consumer sentiments amid the festivities is already at a high point and it is an exciting time for us to be part of their celebrations."
The offer will also include a free vehicle insurance.
It also entails huge discounts, with cash benefits up to Rs 1 lakh on the Safari Storme and Rs 20,000 on the Zest.
This offer is not valid in Tamil Nadu and Kerala.
Tata Motors will also roll out its festive offer marketing campaign across print, radio, digital and at various malls and road shows across the country.
With over 9 million Tata vehicles plying in India, Tata Motors is the country's market leader in commercial vehicles and among the top in passenger vehicles. Tata cars, buses and trucks are being marketed in several countries in Europe, Africa, the Middle East, South Asia, South East Asia, South America, Australia, CIS and Russia.