No-frills airline SpiceJet will soon offer passengers the option of booking a taxi to reach the airport at the time of ticket purchase.
In this regard, the carrier has joined hands with cab aggregator 'mytaxiindia' (MTI).
SpiceJet, which connects 35 destinations in different parts of the country, expects the move to help it attract more passengers from Tier II and III cities as well as result in overall increase in revenues in due course.
Under the plan, the carrier would provide travellers the option to book a taxi to reach the airport. The facility would be available at the time of booking the ticket and if required, the passenger can also book cab for travel after reaching the destination.
MTI, the taxi aggregator that started operations in late 2013, has more than 454 cab operators on board and its services are available in 119 cities.
The start-up has received investments, including from Japan's taxi rental company Nihon Kotsu.
SpiceJet Vice President (Business Development) Amit Srivastava said the initiative would help the carrier in attracting more middle class people from Tier II and III cities.
"The partnership with 'mytaxiindia' will encourage us to explore more routes where the demand could be higher.
"SpiceJet expects the initiative to also help in raking in more revenues with more number of travellers also complement the government's overall efforts to boost regional air connectivity," he noted.
MIT's CEO and Co-Founder Anshuman Mihir said the tie-up with SpiceJet would help the company to strengthen its network in Tier II and III cities as well as expand business.
SpiceJet operates more than 300 daily flights to 41 destinations, including six international ones.