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Google world's most attractive employer: Survey

The survey saw auditing majors KPMG, Ernst and Young, PricewaterhouseCoopers and Deloitte coming in at the second, third, fourth and fifth position, respectively.

twitter-logo PTI   New Delhi     Last Updated: September 29, 2010  | 16:14 IST

Google has emerged as the world's most-attractive employer, but four global auditing giants are posing a challenge for the technology firm, says a survey by employer branding company Universum.

According to Universum's 'The world's most-attractive employers 2010' index, Google retains its number one position for the second consecutive year.

The survey saw auditing majors KPMG, Ernst and Young, PricewaterhouseCoopers and Deloitte dominating four of the top five positions, at second, third, fourth and fifth position, respectively.

"We are witnessing auditing firms and FMCG companies reconquering their talent group after a brief love affair with the IT industry," Universum CEO Michal Kalinowski said.

However, companies in the banking and investment industry, management consulting, and oil and gas now encounter the problem of being perceived as less attractive employers, the survey added.

Other attractive employers in the list include Procter & Gamble (6th), Microsoft (7th), Coca Cola Company (8th), J P Morgan (9th) and Goldman Sachs (10th).

In the engineering category, IT companies continue to dominate. With Google, Microsoft and IBM as the top three most-lucrative employers in the segment.


The list also includes Sony at the 4th position, Intel at (6th), General Electric (7th), Siemens (8th), Procter & Gamble (9th). Apple has made an entry at the 10th position.

German car manufacturer BMW is still the most powerful employer brand in the automotive industry.

"Multinational corporations are increasingly aware of the current and future challenges of a shrinking workforce. To counter problems in securing their talent pipeline requires a talent attraction and employer branding strategy," Kalinowski said.

The survey took into consideration responses of close to 1,30,000 career seekers with a business or engineering background.

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