Gopal Vittal, MD and CEO (India and South Asia, Bharti Airtel said ,"This marks the death of national roaming and the whole country will be like a local network for our customers, who will not have to think twice before making or receiving calls or using data while travelling outside their home base."
The move is likely to benefit 268 million Airtel subscribers. Idea Cellular and Vodafone are likely to follow suit in a bid to protect their subscriber base, under threat from the newest entrant in the telecom sector - Reliance Jio.
The Bharti Airtel stock closed 2.83 percent or 10.35 points lower at Rs 355.70 on the BSE.
The announcement comes almost a week after billionaire Mukesh Ambani-owned Reliance Jio announced the launch of Prime Membership for existing Jio customers and revealed tariff plans.