Many mobile companies are coming up with cheap versions of android phones, giving tough competition to smart counterparts.
Are you planning to buy a new android phone? You don't have to shell out a fortune for it as many mobile companies are coming up with cheap versions of android phones, giving tough competition to smart counterparts.
The smartphone segment in India is dominated by Blackberry from Research in Motion (RIM), smartphones from Nokia, Apple iPhone and HTC smartphones. However, most of these products come with a price range of Rs 25,000 and above.
However, with Google making its android platform open, mobile phone manufacturers like Motorola, Micromax and Acer are launching their own cheap versions of android phones in the price range of Rs 6,000- 8,000, most of which would be launched before Diwali.
What makes the android platform interesting is that it comes with more than 50,000 applications, mostly free, that can be downloaded and which help you in personalising your phone.
So, you can use Google maps to get driving directions, net diary, scan a barcode of a product to get its details, get your daily astrology, access online bookstores, calculate your daily calorie intake or play games and puzzles that can be customised as per your needs without using an expensive Nokia smartphone or Apple iPhone.
"With android, smartphone market is getting exciting and I don't see why the android phones can't be cheaper. We are planning to launch a series of android phones that will cost around Rs 6000- 8,000," said a senior official from Micromax.
At present there are many companies that are using the android platform. Among them, HTC Legend, HTC Dezire, Samsung Galaxy and Motorola Milestone are the popular models. However, with all the smart features, most of them come with a price tag around Rs 20,000- 25, 000. Even Spice Mobile is coming up with its Spice Mi300 android smartphone, which will be available in the Indian market for Rs 9,000.
Last week, Videocon launched the Videocon Zeus, an android phone priced around Rs 10,000.
"Over the past year, the smartphone market has evolved from a niche to a different category altogether. The market size has almost tripled compared to last year," says Sujay Misra, managing director (MD), AZ Research Partners. And the segment is gearing up to increase in future.
According to an official from Google India, " Android will change the cost dynamics of the Indian mobile market. There are many Indian companies that are planning to come up with their own version of android phones in the range of Rs 6,000." "These smart android phones have generated lots of curiosity among the customers, especially the college going youths. And reason is simple. They suit both pocket and needs of the modern geeks. In the future they are going to give tough competition to their expensive counterparts," the official added.
Rahul Goel, chief operating officer ( COO), Videocon Mobile Phones said, "Mobile phone market today is very dynamic and price sensitive and people are looking for a mobile phone that can not only express their style but at the same time is unique."