Telecom service provider Sistema Shyam Teleservices, which operates under brand name MTS, on Wednesday announced a new plan for local and STD calls within its network for 10 paise per minute.
The company will also offer local and national SMS for 10 paise under the same plan.
"We have specially designed 'Return of 10 paisa' initiative to empower our customers with the freedom to talk more and stay connected with their friends and business associates," MTS India's Chief Marketing and Sales Officer, Leonid Musatov said in a statement.
Customers opting for this plan will have to buy a special coupon of Rs 11 which will be valid for a month.
At present, similar calls to MTS customers, not covered under any scheme, costs 72 paise per minute at basic call rate of 1.2 paise per second.
MTS has operations in nine out of 22 telecom circles in the country, which include Delhi, Kolkata, Gujarat, Karnataka, Tamil Nadu, Kerala, Uttar Pradesh (West), West Bengal and Rajasthan.