Telecom arm of RIL, Reliance Jio, on Sunday launched 4G service for its employees under Jio brand name.
"Today on the eve of the 83rd birthday of Dhirubhai, it is my proud privilege to invite all our Reliance families and friends to be the first to experience Jio s services. While you enjoy Jio Digital Life, I am also counting on you, as part of my family, to be part of co-creating the best experience for all our customers," Reliance Industries Limited Chairman and Managing Director Mukesh Ambani said at the event.
The company is offering Jio mobile service for free to its over 1 lakh employees as of now.
"I want all of you to take 5 things back: digital life, connected intelligence, Jio life, Jio together and Why Jio? Because life is going digital. Let me now welcome Jio," Ambani said at the event.
The company in a presentation at the event claimed that Jio 4G will deliver 10 times higher download speed and 4 times better upload speed compared to others.
Airtel, Idea Cellular, Vodafone and Aircel have already launched commercial 4G service in market.
Brand Ambassador of Jio, Shah Rukh Khan said "Our service providers for everything say its 4G, but it is neither 4G nor 3G. If God is kind, you can get 2G on it. On Jio you will always find 4G."
He said there are 150 handsets available in the country which support 4G of Jio and mobile phones with 3G and 2G network support only can access Jio wifi.
The company is also offering 25 per cent discount on its 'LYF' brand 4G smartphones to its employees.
Jio is expected to roll out 4G service commercially around March-April next year.
Khan performed at the function including the hit Gerua song from his latest movie Dilwale. Musician A R Rehman also performed at the event on his famous 'Jai Ho' song and a track from Swadesh.
The launch event was held at Reliance Corporate Park, while RIL other employees were virtually connected at around 1000 locations including Dallas in the US.
"India is ranked around 150 in the Internet and mobile broadband penetration out of 230 countries, Jio is conceived to change this. I have no doubt that with the launch of Jio, India's rank will go up from around 150 to among the top ten in the next few years for internet and mobile broadband penetration," he said.
The event started RIL CMD children Akash Ambani and Isha Ambani anchoring the show to start the event. His mother Kokilaben lit the lamps and she was joined by him, his wife Nita Ambani and children Akash, Anant and Isha on the dais.