The Indian packaged food market is expected to be worth $270 billion by 2027, driven by often contradictory trends in different parts of the country.
The home-grown brands have leveraged their strengths toemerge with a pan-India taste and a global appetite.
The Indian consumer is becoming aware of which brand of rice or atta to buy and food companies and retailers are leaving no stone unturned to capitalise on the growing trend.
Food start-ups in India are tapping niche markets to create a strong identity.
Private labels or store brands are gaining momentum, but small players will face fierce competition from national companies.