Print   Close

New and improved:Tanya Dubash

November 11, 2010
Tanya Dubash ,
42, Executive Director & President, Marketing, Godrej Group
(New on BT's Most Powerful list)

Back in 2007, the family that runs the Rs 12,000-crore Godrej group realised that they were facing a problem. The 113-year-old business house received feedback that Gen-Y was no longer identifying itself with the Godrej brand name.

If they did, that association was restricted to traditional products like locks and cupboards. As Godrej group Chairman Adi Godrej told BT in a recent interview: "We got reactions like 'It's my parents' brand', 'It's my grandparents' brand.'"

Tanya Dubash, Adi Godrej's eldest daughter and Executive Director & President, Marketing, for the group, was given the task of fixing that perception. Three years down the line, the group has a vibrant new logo and, according to Dubash, the Godrej portfolio of products has gained market share across audited categories by at least 10 per cent. It was a litmus test for 42-year-old Tanya, who had started off in the family business way back in 1993 as a brand manager with Godrej Soaps.

Biggest achievement in 2010: Connecting to a new set of customers as businesses like realty, modern retail have gathered steam

Being a powerful woman is important because: It's not important

Tip for work-life balance: Have a happy family life

A workplace without women is like: A family without a mother
Much further back, she recalls weekend visits to the Vikhroli campus as a six-year-old. "But that had little to do with the family business. It was more to enjoy the beauty of the campus," says Dubash. "When you come from a family business, you are surrounded by talk of business. It was more than just work."

Tanya handles the group's marketing initiatives and also heads the marketing council, which comprises the heads of marketing of all group companies. It's a role the Harvard Business School alumnus seems to relish. "I enjoy communicating," says Dubash, adding that "taking hard people decisions" is still something she is not comfortable with. The Godrejs, including Dubash, won't talk about succession plans but insiders say that she will have a key role to play once patriarch Adi Godrej hangs up his boots.

Still, if not a full-time businesswoman, what would Tanya like to be? "Hypothetically, I would have liked to be a psychologist or… a teacher."

-T.V. Mahalingam
The 30 Most Powerful Women
1. Schauna Chauhan
2. Zarin Daruwala
3. Lynn de Souza
4. Tanya Dubash
5. Shyamala Gopinath
6. Vinita Gupta
7. Kaku Nakhate
8. Vedika Bhandarkar
9. Manisha Girotra
10. Lalita Gupte
11. Usha Narayanan
12. Akhila Srinivasan
13. Leena Nair
14. Vinita Bali
15. Chanda Kochhar
16. Roopa Kudva
17. Naina Lal Kidwai
18. Kiran Mazumdar-Shaw
19. Zarina Mehta
20. Zia Mody
21. Kalpana Morparia
22. Vishakha Mulye
23. Swati Piramal
24. Meher Pudumjee
25. Madhabi Puri Buch
26. Chitra Ramkrishna
27. Preetha Reddy
28. Shikha Sharma
29. Mallika Srinivasan
30. Sangeeta Talwar

URL for this article :
@ Copyright 2019 India Today Group.