Queen is content: Zarina Mehta
November 11, 2010Zarina Mehta
48, Chief Creative Officer, UTV Broadcasting and UTV Interactive
(Number of times in BT's Most Powerful list: 3)
"We have built our reputation and success on cutting-edge creativity," gushes Zarina Mehta, Chief Creative Officer, UTV Broadcasting, which includes, other than Bindass, channels like UTV Movies, UTV Action and UTV World Movies. UTV Broadcasting contributed close to a fourth of the total turnover of flagship company UTV Communications.
Over the past year, Mehta has also been spearheading the creative department of UTV Interactive, the new media division. Mehta and her team have been working towards creating innovative content for mobiles.
"We have created two-to-four-minute-long movies and TV shows exclusively for mobiles," says Mehta. Content is king, and the queen is content.