High traction: Mallika Srinivasan
November 11, 2010Mallika Srinivasan
51, Director, TAFE
(Number of times in BT's Most Powerful list: 7)
In financial year 2010 the Chennai-headquartered unlisted company became the third-largest tractor company in the world - only behind Mahindra & Mahindra and John Deere - a jump of two positions since a year ago.
One big contributor to that growth has been the success of the export strategy - TAFE sells to 40 countries, with exports accounting for 15 per cent of sales. Along with exporting out of India, TAFE has also put up a unit in Turkey to make tractors. And overseas sales are not a matter of out-of-sight, outof-mind, explains Srinivsan. "A tractor is not a product that can be sold and forgotten; it has to be serviced over a very long life cycle,'' she points out. That's where the passion comes handy.