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The French connection

December 10, 2007

Juliette Monmousseau, 30, is a fifth generation member of the Monomousseau family, which runs Bouvet Ladubay, one of the oldest sparklingwine producing establishments in France, now owned by Vijay Mallya’s UB Group. In Kolkata recently to promote her wines, she spoke to BT’s Ritwik Mukherjee. Excerpts:

How does it feel to switch from films to the wine business?

Juliette Monmousseau
Juliette Monmousseau
I’m really happy to be back in the wine business after a career in cinema where I had the opportunity to work with people from many nationalities. Representing Bouvet-Ladubay now offers a challenging assignment.

Where does the Indian wine market stand vis-à-vis the rest of the world?

The Indian market is at a nascent stage. But the potential is enormous, even more so with the UB Group joining the fray. Our priority is to launch Bouvet-Ladubay across all metros. My task is to create awareness about the brand and associate it with various lifestyle events. Last year, UB sold 25,000 bottles of wine in India. This year, we hope to sell 40,000 bottles.

Will the takeover by UB help Bouvet-Ladubay grow globally also?

Certainly. We will use the network of UB Group’s Whyte & Mackay division to sell our products in the UK. We now sell 100,000 bottles in the UK and hope to increase it to 500,000 bottles soon.

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