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Notebook sales sizzle

April 15, 2008
Despite the talk of a slowdown in the economy, PC sales in the country continued to rise on the back of a strong growth in the notebook market and a buoyant household sector.

 Unabated growth

  • PC market grows 26 per cent during the third quarter of 2007-08

  • Household market driving growth

  • Laptop sales crosses 500,000 units for the first time

  • Desktop sales sluggish despite lower prices and freebies

  • Some peripheral segments like printers had a mixed quarter

According to a study by IMBB, commissioned by hardware industry forum MAIT (Manufacturers’ Association of Information Technology), total sales in the October-December 2007 period were 1.75 million units, up 26 per cent compared to the corresponding quarter of 2006-07.

Notebook sales continued to boom, crossing the 500,000-unit mark for the first time, but PC sales were tepid, growing just 4 per cent year-on-year and declining 7 per cent sequentially. The household market was the main sales driver in the third quarter, even as newer segments such as SMEs, education and retail stepped up PC purchases.

Aggressive pricing by PC vendors has also helped improve PC penetration, especially in the households and SME segments, says Vinnie Mehta, Executive Director, MAIT.

The survey covers 400 vendors and re-sellers across India.

Rahul Sachitanand

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