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How Tata Consultancy Services became an Indian multinational company

N. Madhavan     December 17, 2013
TCS Executive Vice-president & Global Head (Consulting) J. Rajagopal
Tata Consultancy Services (TCS) did not become an Indian multinational company overnight. The company embraced certain critical qualities that have made its journey so far very transformational. J. Rajagopal, executive vice-president & global head, consulting, TCS reveals what these qualities are:

Growth:

In TCS, less than 25 per cent growth is not considered good enough. In the last 10 years, barring a few instances, the company has delivered high levels of growth almost every quarter. "To sustain this growth, we recruit 30,000 to 40,000 employees every year by visiting 500 engineering colleges," Rajagopal said. The company's growth does not just come from USA or Europe. It has also ventured into other markets. It has 11,000 employees in Latin America and 11 offices across 11 cities. Of late, it has enhanced its focus on emerging markets.

Customer focus:
"We will do anything for our customers. When GE wanted us to move to China we did. Same is the case with Latin America. One of our customers requested and we obliged," said Rajagopal. The company also constantly moves up the value chain in line with customer needs.

Innovation:
TCS was the first IT company to set up research laboratories. It struck alliances with various universities across the world. It also reached out to start-ups to set up co-innovation networks globally. This has enabled it embrace innovation when it comes to business models, processes etc.

Quality:
With India not known for its manufacturing prowess, TCS from the beginning instilled a high level of rigour when it came to quality. "There are over 25 metrics that we use to evaluate our performance ," Rajagopal said.

Learning:
Learning is a continuous process within the company. "We never shy away from learning, especially from our global customers. We learnt a lot from GE," he added.

Culture:
The culture across TCS has always been entrepreneurial. This helped it retain talent. The culture involved being flexible to customer needs, maintaining a high level of ethics and execution to perfection.

It is these characteristics that helped the company widen its lead when it came to the leadership position among its Indian peers and will help TCS as it takes on global giants such as IBM and Accenture.


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