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The dozen Indian companies that also changed the larger universe around them

December 20, 2011
In most instances, this dozen transformed not only themselves, but also the larger universe around them.

 

Milk Might
{mosimage}For an economy its size, India holds a shameful record: 43 per cent of its children are malnourished. This would have been worse but for another factoid: India is the world's largest producer of milk, the richest source of protein for children, with a production of some 118 million tonnes. Much of the credit for this vests at Kaira, Gujarat, where a mechanical engineer, Verghese Kurien, set up a dairy in 1948. And, more importantly, helped local headman Tribhuvandas Patel organise a cooperative of dairy farmers. That effort grew into the Gujarat Cooperative Milk Marketing Federation, or GCMMF, the Amul brand and, later, a nationwide grid of district milk cooperatives under Operation Flood - changing lives of both consumer and farmers. GCMMF's Managing Director R.S. Sodhi sums up its ethos: "We serve masses on both the demand and supply sides of our business."

By Anusha Subramanian, Anand Adhikari, K.R. Balasubramanyam, Rajiv Bhuva, Josey Puliyenthuruthel,G. Seetharaman and Sunny Sen

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