Auto Expo 2012: Mahindra Group unveils electric car
Mail Today Bureau January 7, 2012"We want to change the way people commute. And we want to do it in a way that is responsible, that is clean, that does not tax the planet and that makes the experience of commuting guilt-free and a very joyous one."
On that note, Anand Mahindra, managing director (MD) of utility vehicles major Mahindra and Mahindra (M&M) unveiled the company's new concept car, the Mahindra Reva - NXR, at the Auto Expo in the national capital. "A first step in that direction has been the NeXt Generation concept of Electric Vehicles (EVs) from Mahindra Reva," Mahindra said, adding that it would change the way people look at electric cars .
The car will hit the Indian roads later this year. However, the company did not reveal any details about the car. "Just imagine travelling from Connaught Place to Delhi international airport for an energy cost of Rs 10 and doing so in air-conditioned, climate controlled comfort in your own car without emitting a single molecule of harmful gases. That is how we believe we could shape the future of mobility," Pawan Goenka, president- automotive sector, M&M, said.
Goenka added that the additional features of the car and its price will be revealed at the time of its launch before Diwali. Dismissing the claim that electric vehicles are not commercially viable, Mahindra added that, "l firmly believe that Mahindra is on the threshold of shaping the way we will commute in the 21st century."
"Today, we usher in a new paradigm to bring in products and mobility solutions which will bear testimony to our commitment to a cleaner environment and the mobility needs of tomorrow's consumers," Mahindra added.
The company will be unveiling six new vehicles, including a compact sports utility vehicle (SUV) and a shorter version of its sedan Verito, by the end of the next fiscal.
However there are automakers who feel that electric vehicles are not commercially viable in India, at least in the present context. "LPG, CNG, these lowemission fuels are much more practical options than hybrid or electric vehicles, which India simply cannot afford, said Arvind Saxena, director of marketing and sales at the Indian unit of Hyundai Motor Co. Mahindra also unveiled two two-wheeler models, Duro DZ and Mahin dra MGP30.
Courtesy: Mail Today