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Flipkart launches monthly exchange offers program

Nidhi Singal     January 30, 2016

After hosting Big Billion Day sales, Flipkart is all set to launch the 'Big Exchange Days' program. It will be a new monthly exchange programme where consumers can trade off their old smartphone, tablets, laptops, televisions, refrigerators and washing machines in exchange for a new product. The monthly exchange program will be scheduled for the first two days of every month, starting February 1.  

Ankit Nagori, Chief Business Officer, Flipkart, says, "The average cycle in India for replacing a phone is 18-24 months and we are witnessing similar trends in the television category. Customers are continuously looking to upgrade to the next new-age model, but disposing off the previously owned models has always been a concern. The Flipkart Exchange Programme offers customers a holistic solution to the whole process of looking for buyers of their old products and buy new products."

This offering will be available across Flipkart platforms including the web, app and Flipkart Lite. The products meant for exchange will be checked by the delivery executive. For instance, for a smartphone, the executive will beck the condition, screen and IMEI number of the smartphone before handing the product. In case of television, laptop and washing machine, the condition of the product will be examined.

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