Thanks to IRCTC, now order pizza, burger to your train berth
BT Online June 28, 2016
If you dread eating pantry food in train while travelling, IRCTC has just brought a good news for you.
As part of its endeavour to offer wide variety to passengers to choose from and to make available the popular food brands in market under its newly launched e-catering services, IRCTC will have them delivered right to your train seat.
According to an Economic Times report, leading quick service restaurants (QSR) such as Domino's Pizza, Burger King, Subway, KFC and Pizza Hut are venturing into new territory by opening up stores at railway stations to tap train passengers in the country. The business potential is huge as the Indian Railways operates about 12,000 trains carrying 23 million passengers every day.
Such outlets are set to come up in food courts planned at stations such as Howrah, Mumbai, Madurai, Agra, Pune and Visakhapatnam. This step is expected to help quick service restaurants push sales and transform the food offered on the country's rail network. Some restaurants are even tweaking their menus and techniques to cater to train passengers.
"With the rapid growth of passenger traffic and growing disposable income, brands cannot choose to ignore this segment for too long. These passengers on an average spend around 100-125 on a meal. While the passenger spends in a railway station are less than that in an airport, the former will give us almost double the volume of business than in an airport." told Gaurav Dewan, chief operating officer of Travel Food Services to ET.
According to a Goldman Sachs report titled 'The India Consumer Close-up,' over the last decade, the QSR sector grew 16 per cent CAGR and is estimated to grow over 20 per cent annually over the next few years. The report stated that eating out will offer one of the best growth stories, driven by young demographics and continuing urbanisation.