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Flipkart announces Big Billion Day sale from Oct 2

BT Online     September 19, 2016

Ecommerce firm Flipkart announced on Monday it would start its Big Billion Day sale from October 2 to October 6 2016.

This is the third edition of Flipkart's Big Billion Day sale.

The sale will see consumer programmes such as no-cost EMI and product exchange aimed to attract more online sellers and revenue.

Highlights of the sale

  • Host of offers including no-cost EMIs, unmatched discounts, product exchange offers to help customers buy more while paying less.
  • Wide product range across 80+ categories and better product selection than any other marketplace.
  • Exclusive partnerships with brands in consumer electronics and smartphones will bring best-value deals to help customers buy premium products at low price.
  • Special offers for SBI card holders. Additional 10% instant savings.
Announcing the dates, Kalyan Krishnamurthy, head - category design organization, Flipkart said, "Great offers and exclusive partnerships will give our customers more options to choose from, and our innovative consumer finance, delivery and installation for large electronics and product exchange programs will only add to the customer delight this festive season. With our well-oiled backend and supply chain systems, we are fully prepared to process a billion wishes well in time through this event of the year."

The US-based electronic commerce and cloud computing company's India arm  Amazon India is expected to hold its festive season sales from October 1 to October 5, 2016, according to media reports. The company is expected to spend Rs 125-130 crore in marketing and advertising budget. Earlier, the retailer had advanced its sale schedule from October 15.

On the funding front, Amazon seems to have gathered momentum with its founder and CEO Jeff Bezos committing $3 billion in June 2016 for its Indian operations. The major portion of its expenditure announced in June 2016 is expected to be spent on the festive season sale. In 2014, the firm had invested $2 billion in India opertions.

Ahead of the festive season sales, another major retailer Snapdeal plans to create 10,000 temporary jobs at the company between September 15 to November 15, with the positions mostly being in logistics to ensure smooth deliveries. The firm has invested Rs 200 crore in rebranding activities and also unveiled a new logo as the e-commerce major focuses on wooing the next 100 million potential online shoppers.

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