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Buy your kids a Hamleys toy

August 19, 2008

What is Hamleys? It’s the world’s most famous toy retailer and was established by Cornish William Hamley in London in 1760. So, why are we talking about it? Reliance Retail has entered into an exclusive franchise arrangement with Hamleys to bring its toys to India.

Why is it so special? The Rs 2,500-crore Indian toy industry is dominated by unorganised players and has poor safety standards. MNCs like Disney and Mattel account for a miniscule percentage of the market. Hamleys follows European quality standards and so, will usher in much higher standards in India. What’s in it for you? You will soon get to buy your kids toys conforming to global standards at a store near you. Hamleys has one of the widest variety of toys—at different price points—in the world.

Virendra Verma


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