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FMCG, Durables Consumption Takes a Tumble

Shivani Sharma     February 6, 2020

FMCG and consumer durables sectors have been on a slow growth trajectory over the past four quarters, beginning Q4-FY19. Initial signs of slowdown came when the large players saw demand softening. Multiple factors, including the liquidity crisis that began in Q2-FY20, had a ripple effect on the economy, and impacted the FMCG sector, which is dependent on sufficient availability of cash in the economy.


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