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Twitter removes Quote Tweet prompt after decrease in sharing

Ankita Chakravarti     December 17, 2020

Twitter on Wednesday announced that it would now let users retweet the way they did before. This means that Twitter will remove the Quote Tweet prompt from the Retweet menu. As per the changes made in August, Twitter users were met with two options including retweet and quote tweet whenever they pressed the retweet button. However, now the company is going back to the basics.

Announcing the changes, Twitter posted a series of tweets from its official platform that read, "After learning from this product experience, we're sharing an update: today Retweet functionality will be returning to the way it was before. Our goal with prompting QTs (instead of Retweets) was to encourage more thoughtful amplification. We don't believe that this happened, in practice. The use of Quote Tweets increased, but 45% of them included single-word affirmations and 70% had less than 25 characters."

"The increase in Quote Tweets was also offset by an overall 20% decrease in sharing through both Retweets and Quote Tweets. Considering this, we'll no longer prompt Quote Tweets from the Retweet icon. We'll continue to focus on encouraging more thoughtful amplification. We believe this requires multiple solutionssome of which may be more effective than others. For example, we know that prompting you to read articles leads to more informed sharing," another tweet read.

Twitter had earlier replaced the "retweets with comments" option with "Quote Tweets", which showed the number of times the tweet was shared with comments.Earlier in May, Twitter had officially rolled out the "Retweets with comments" feature for its users. The new addition by Twitter showed how many people have retweeted their posts with comments and how many have done that without comments.

Twitter had also stopped recommending tweets to users. We stopped providing "liked by" and "followed by" Tweet recommendations from accounts you don't follow in the Home Timeline and through notifications. While we had initially hoped that this would help reduce the potential for misleading information to spread on our service, we did not observe a statistically significant difference in misinformation prevalence as a result of this change (nor any meaningful reduction in abuse reports). Instead, we found that pausing these recommendations prevented many people from discovering new conversations and accounts to follow. As of today, we are reverting this change," Twitter said in a blogpost.

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