OnePlus Pay may launch in India soon, to take on Google Pay, PhonePe and other digital payment apps
Sarthak Dogra April 6, 2021
OnePlus offers its own digital payment service in China since last year and calls it OnePlus Pay. A new certification now suggests that the company will soon be bringing this option to its users in India too.
The hint at the launch of the service in India by OnePlus comes through a trademark listing spotted recently on Twitter. The certification has been shared by Twitter user Mukul Sharma who is known for revealing such developments by technology majors in the country.
The images shared on Twitter show that the certification for the service was filed to and accepted by the India Trade Marks Registry. There are no additional details shared in the listing description.
As and when it makes its way to the country, OnePlus Pay will be the latest digital payment service for the countrymen. As of now, the Indian digital payment market is dominated by the likes of Paytm, GPay, PhonePe. WhatsApp Payments and others. It will be interesting to see how OnePlus aims to gain some of the market share from the existing players.
As for its working in China, the OnePlus Pay is often hailed to be faster than the competition. Another plus is that it comes with several standalone features, like the launch of the app with a double-tap on the power button. This is also made possible through an easier integration with OnePlus' own devices.
OnePlus smartphone owners are hence expected to try the new digital payment service at least once, as and when it makes its way to the market.
On the other hand, there is practically no reason why a smartphone user having his/ her account set up on a particular payment service would look to migrate to the service by OnePlus. Other than a handful of features that make it a bit faster, it will not be able to offer anything new on the payments front.
Almost every digital payments app offer all the payment options available, including UPI payments. Apps like Samsung Pay also offer touch and go payment options on MST and NFC card machines. All in all, people using one service are likely to stick to that citing familiarity and convenience.
Another major reason is the fact that smartphone users are wary of sharing their bank and card details online. Setting these things up at one place is often enough of sharing and one might not want to provide the same details to another app if not for a benefit.
This is where OnePlus might take a chance. The company is likely to offer introductory rewards to those who use the OnePlus Pay. These might be in the form of cashback, discounts on payments and more to lure the customers into using the app for their digital payments.