- Apple's iPhone shipments in India have grown over 55% in Jan-Feb 2020
- The growth has been driven primarily by the strong performance of the iPhone 11
- iPhone 11 Pro and iPhone 11 Pro Max also contributed to the sales
It's no secret that Apple has faced an upturn in the Indian market in the last few quarters. And buoyed by the demand for its more affordable smartphones, including the iPhone XR and iPhone 11, the company now appears to have logged a massive 55 percent growth in iPhone shipments for the Indian market during the months of January and February 2020.
The information comes courtesy of an IANS report which also noted that the Coronavirus outbreak did not have any impact on iPhone supply and shipment in the first two months of the year. However, this could be premature as experts are still in the middle of assessing the full impact of the pandemic.
Nonetheless, the results are quite impressive, with industry experts also echoing the sentiment. Prabhu Ram, the Head of Industry Intelligence Group (IIG) shared a statement with IANS on the matter. He said, Apple iPhone shipments in India grew over 55 percent in the first two months of 2020. Will need to assess March and beyond for full impact of coronavirus.
It is interesting to note that the iPhone 11 and XR contributed the most to the iPhone shipments in the first two months of 2020. This many analysts believe is a consequence of the company shifting focus to Make in India' and fine-tuning its pricing strategy for the market to suit the Indian consumers' need.
Talking about the strategy, Ram said, Apart from increased local manufacturing, Apple found favor with customers, with its prudent pricing and refined channel strategies. In 2019, Apple's shipments grew 17 percent, on the back of the successful iPhone 11, and the iPhone XR.
Apart from this, Apple also contributed heavily to the uber premium smartphone segment (Rs 1 lakh and above), which the report claims grew 23 percent in 2019. Of this, Apple contributed 85 percent of the shipments with iPhone 11 Pro and 11 Pro Max.
These latest numbers would come as welcome news for Apple which now appears to be on track to making serious inroads into multiple segments of the Indian smartphone market.