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Apple shipped record iPhones in the last quarter while global smartphone market declined

According to market research firms Counterpoint and IDC, Apple had the best quarter and was the top smartphone vendor globally in terms of shipments.

twitter-logoKetan Pratap | January 28, 2021 | Updated 10:39 IST
iPhone 12 in red colour.
iPhone 12 in red colour.

Highlights

  • According to market research firms, Apple delivered a phenomenal performance in Q4 2020.
  • In the global smartphone market, Samsung was at the second spot in terms of units shipped in the quarter.
  • Other vendors in the top five were Xiaomi, Oppo, and Vivo.

Apple has announced its financial results for Q1 2021, and as expected, the company saw double-digit growth across categories. Counterpoint is out with its latest research that claims Apple saw a 96 per cent quarter-on-quarter growth and an 8 per cent rise in year-on-year basis. In the last quarter, Apple registered growth while Counterpoint's Market Monitor service adds that the global smartphone market declined 1 per cent year-over-year in Q4 2020. International Data Corporation (IDC) is also out with its Worldwide Quarterly Mobile Phone Tracker and adds that the full 2020 year declined in terms of units shipped by 5.9 per cent compared to 2019.

In Q4, Apple captured the top spot in the global smartphone market with 81.9 million unit shipments and riding high on the demand of new iPhone 12 series as well as older models like iPhone 11 improved sales. The report adds that the demand for new 5G iPhones was high in the US. Samsung was on the second spot with 62.5 million unit shipments. Some of the other smartphone manufacturers making it to the top five were Xiaomi with 43 million units shipped while Oppo and Vivo were fourth and fifth.

In terms of vendors, IDC claims a clear shift among the top five smartphone players. It adds that Apple delivered a phenomenal performance in 4Q20, returning to the top position with 90.1 million devices shipped, driven by the iPhone 12 series's success. It adds that Apple's performance in the last quarter is the highest shipment volume from a vendor in a single quarter and resulted in a 23.4% market share and 22.2% year-over-year growth.

"Samsung shipped 62.5 million units in Q4 2020, down 11% YoY mainly due to the increase in Apple shipments across regions," the Counterpoint report adds.

The report also claimed that Vivo surpassed Huawei in the quarter for the first time. "Google performance improved over the quarter, driven by the Pixel 4A and Pixel 5. It offered attractive discounts on its new range of 5G devices in the US which emerged as a strong alternative to other mid-range Android devices," the report adds.

Counterpoint also talks about Oppo's performance in India as its shipments grew 11 per cent year-on-year in 2020. This growth was driven by pre-festive season promotions in October, claims the report.

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