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Apple Watch continues to find new users as company says 75% of purchases from first time buyers last quarter

Apple CEO Tim Cook said that both the Apple Watch Series 6 and Apple Watch SE models did well in the March quarter in each geographic segment.

twitter-logoKetan Pratap | April 29, 2021 | Updated 13:19 IST
Apple Watch Series 6
Apple Watch Series 6

Highlights

  • The company says it sold 3 out of 4 Apple Watch models to a first-time user in the second quarter.
  • Apple Watch is available in India starting at Rs 20,900.
  • Apple Watch Series 6 is available in India starting at Rs 40,900.

Apple has announced a record revenue quarter between January to March, riding high on a surge in demand for new 5G-enabled iPhones as well as Macs and iPads. However, Apple Watch growth story was one that couldn't get much attention during the company's earnings call for its second fiscal quarter of 2021.

Apple's Chief Financial Officer Luca Maestri revealed that almost 3 out of 4 Apple Watch sold in the quarter were by first-time users.

The company said it saw $89.6 billion in revenue, which is up 54 per cent year-over-year. The company sold a whopping $48 billion worth of iPhones out of the overall revenue, which is crazy. CEO Tim Cook said that the company saw a double-digit percentage increase for both new iPhone buyers and people upgrading in Q2 2021.

Apple Watch also saw a surge in demand from new users as 75 per cent of customers who purchased the smartwatch were new to the product.

Maestri, during the earnings call (via iMore earning call transcript), said, "Wearables, home, and accessories grew 25 per cent year-over-year to $7.8 billion, setting new March quarter revenue records in every geographic segment. Apple Watch continues to extend its reach, with nearly 75 per cent of the customers purchasing Apple Watch during the quarter being new to the product."

"We are very excited about the future of this category and believe that our integration of hardware, software, and services uniquely positions us to provide great customer experiences in this category," Maestri added.

Cook, during the earnings call, said, "It was a quarter of sustained strength for wearables, home and accessories, which grew by 25% year-over-year. Apple Watch is a global success story and a category set March quarter records in each geographic segment, thanks to strong performance from both Apple Watch Series 6 and Apple Watch SE."

Apple last year unveiled two new Apple Watch models - the Apple Watch SE and Apple Watch Series 6. The company continues to sell the Apple Watch Series 3 in India, which is available at Rs 20,900.

The Apple Watch SE, on the other hand, brings the same large display as Series 6 and sports features like fall detection, compass, and an always-on altimeter. Price in India starts at Rs 29,900 for the GPS model and goes up to Rs 33,900 for the GPS and Cellular models. The Apple Watch Series 6 is the top model and comes with features like a blood oxygen sensor, ECG app, and Always-on Retina display. It is available in India starting at Rs 40,900 for the GPS model and Rs 49,900 for the GPS and Cellular model.

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