- Byte is a reboot of Vine that re-imagines short-form video format.
- Byte is available to download on Android and iOS.
- Its creator Dom Hofmann also founded Vine that Twitter acquired in 2012.
Byte, the successor of the popular video-sharing platform Vine, is finally out. The new platform enters the stream of apps that are meant for creating short video clips remixed with audio, filters, and other elements but Byte is not laced with these essential features as of now. The app has standard features that include a social feed, Explore tab, a notifications tab, and profiles.
In a series of tweets, Dom Hofmann, the creator of the app, announced that Byte can be downloaded on Android and iOS. He has been working on the platform for over two years after he quit Vine, the short-form video platform that was acquired by Twitter in 2012 before its launch. Vine was unceremoniously shut by Twitter in 2017 and most of its features were integrated into the Twitter app.
dear friends,byte (@byte_app) January 25, 2020
today we're bringing back 6-second looping videos and a new community for people who love them.
it's called byte and it's both familiar and new. we hope it'll resonate with people who feel something's been missing. https://t.co/g5qOIdM8qG
Byte comes as a reboot to Vine but with more frills and a rather modern take on the short-form video format. The app lets users create 6-second looping videos and a forum for their exchange. The community inside the app will offer an endless series of videos that have been created by users that do not necessarily have to be in your subscriptions. The videos and posts will be handpicked by editors working at Byte.
While the short-form video format has grown exponentially over other forms of social media engagements, thanks to ByteDance's TikTok, Hofmann is hoping to strike the right chord with content creators. The Byte creator has announced that the platform will focus on revenue generation for creators who grow popular - something that TikTok and other similar apps do not readily offer. Hofmann says Byte will soon launch a pilot model of a partner program that will be used to pay creators.
"We're looking at all of those, but we'll be starting with a revenue share + supplementing with our own funds. We'll have more details about exactly how the pilot program will work soon," Hofmann was quoted as saying in a report by TechCrunch on how Byte will be different from the competition.
That being said, Byte will have to do more than just enticing creators with its pitch that the platform will emphasise on revenue generation for them. For instance, the creators that rely on social media platforms and apps have more popular ways to reach an even bigger base. TikTok, Instagram, Facebook's Lasso, Dubsmash, Firework are some of the apps that have a good repute in the business. Byte will have to strive hard, not because it is a new app but largely due to the presence of bigwigs. The question of whether Byte will manage to re-create the favourable ecosystem that Vine was admired for, also looms.