- Nothing brand will launch its first product in summer this year.
- teenage engineering can be expected to lead the design of the product.
- Carl Pei's brand says over 20,000 people have signed up for early access to the first Nothing product.
Nothing, the all-new venture from former OnePlus co-founder Carl Pei, is gearing to launch its first products in the coming months. But, the company is constantly in the news with some announcements every week. On Wednesday, the London-based Nothing announced teenage engineering as a founding partner of the company.
"I'm really excited to welcome teenage engineering to the growing Nothing family. They consist of some of the best designers and creatives that I've had the pleasure of working with. Together, we've created a product roadmap that's unique and true to Nothing's vision," said Carl Pei, CEO and co-founder of Nothing.
The teenage engineering is a Stockholm-based company that designs electronic products for people who love music.
"For over ten years, they have been developing highly acclaimed products for people who love sound, music, and design. The company's emblematic first product, the portable wonder synthesizer OP-1, was launched in 2010 and is still used by world-famous musicians today," the company said in a statement released on Wednesday.
With the announcement, we expect the teenage engineering team to design the company's first product, the wireless earbuds, which is expected to be launched in the summer.
Nothing confirmed that Jesper Kouthoofd, co-founder and CEO of teenage engineering, will be the Creative Lead and the visionary behind Nothing's design world. On the other hand, Tom Howard has been appointed as Head of Design of Nothing.
"When Carl first told me about Nothing's vision, I remember being super excited thinking about how this would be translated into the design identity of the products. After months of research and development, we are now in a place where I believe we will have something exciting to show to the world," said Kouthoofd.
The company last week opened up for its community to invest as part of its Series A in Nothing. The company says that over 20,000 people have signed up for early access with a registered interest of close to $30 million in total. Notably, the community funding round will be carried out through a crowdfunding campaign starting on March 2, 2021.
The company so far has raised $22 million from GV (formerly Google Ventures) and other private investors including, Tony Fadell (Principal at Future Shape and Inventor of the iPod), Casey Neistat (YouTube personality and Co-founder of Beme), Kevin Lin (Co-founder of Twitch), Kunal Shah (Cred founder) and Steve Huffman (Co-founder and CEO of Reddit).