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Coronavirus impact: Apple will not allow customers to buy more than two iPhones

Apple is limiting bulk purchases of iPhones and other Apple products like MacBook and iPad Pro online stores over its online as it faces supply constraints due to coronavirus outbreak.

twitter-logo Ankita Chakravarti   New Delhi     Last Updated: March 20, 2020  | 16:02 IST
Apple iPhone
Apple iPhone

Highlights

  • Apple’s online store has limited the US customers to two units of each iPhone model
  • The purchase limit is on all the latest Apple iPhone models such as iPhone 8, iPhone 8 Plus, iPhone XR, iPhone 11, iPhone 11 Pro, and iPhone 11 Max.
  • Apple’s website shows that there is a cap on making bulk purchases of products

Apple will now keep a check on the number of iPhones people buy online. As per the latest reports, Apple is limiting bulk purchases of iPhones and other Apple products like MacBook and iPad Pro online stores over its online as it faces supply constraints due to coronavirus outbreak.

As per a Reuters report, Apple's online store has limited the US customers to two units of each iPhone model per person starting this week. This means that customers can still buy more than two iPhones but the model should be different. For instance, if someone wants to buy three iPhone 11s, he will not be allowed but if the person wants to buy one iPhone 11 Pro and two iPhone 1s, he can buy.

The purchase limit is on all the latest Apple iPhone models such as iPhone 8, iPhone 8 Plus, iPhone XR, iPhone 11, iPhone 11 Pro, and iPhone 11 Max. The iPad Pro and MacBooks will also have purchase limits.

Apple's website shows that there is a cap on making bulk purchases of Apple products in many countries. When you visit the Apple website, add the products to the cart, you will find a drop-down menu limiting your number of products. For instance, we opened apple.com and added the iPhone 11 Pro to the cart. During checkout, we found a drop-down menu to choose how many iPhones 11 Pro's we want to include in the cart. The drop-down menu showed just two options 1 and 2. The option to order more than two iPhone 11Pro was not given there. The last time Apple restricted its iPhone sale was in 2007 when it was first launched. The move was carried out to stop people from reselling them.

In countries like China, Hong Kong, Taiwan, and Singapore, a message pops up above the iPhone listings on the website, which notifies customers that purchases will be limited to two devices per order. There has however been no limit on the e-commerce site like Amazon.

There have been no purchase limits on Apple products in India till now.

In March, Apple announced that they will close all its stores outside of China until further notice due to coronavirus pandemic. Cook in a blog post said the Apple has learned some lessons by shutting shop in China and is now applying them to its stores in other countries as the world battles the deadly coronavirus. "One of those lessons is that the most effective way to minimize the risk of the virus's transmission is to reduce density and maximize social distance," he said.

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