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Facebook announces new app to manage business accounts across Messenger, Instagram and Facebook

The new app by social media giant would let users manage the business accounts across Messenger, Instagram and Facebook.

twitter-logoAnkita Chakravarti | September 18, 2020 | Updated 10:19 IST

Highlights

  • Facebook on Thursday announced a new application called Facebook Business Suites.
  • The new app by social media giant would let users manage the business accounts across Messenger, Instagram and Facebook
  • Facebook would be launching the new app initially for small businesses but it would be later adapted as the main interface for businesses of all sizes

Facebook on Thursday announced a new application called Facebook Business Suites. The new app by social media giant would let users manage the business accounts across Messenger, Instagram and Facebook. This means that the users will receive messages on their business accounts on Instagram, Messenger and Facebook under one app.

"Today we're introducing Facebook Business Suite, a new interface to help businesses save time and stay up to date by managing their pages or profiles across our apps. It allows them to post to Facebook and Instagram at the same time, and manage and receive messages, notifications and alerts in one place. They can also easily see what's working and learn what's resonating with customers with Facebook and Instagram insights," Sheryl Sandberg, Chief Operating Officer, said in a blog.

Sandberg in the blog said that Facebook would be launching the new app initially for small businesses but it would be later adapted as the main interface for businesses of all sizes. "We're building Facebook Business Suite for small businesses first, but this is a long-term investment to make this the main interface for businesses of all sizes who use Facebook, Messenger, Instagram and WhatsApp. It is available for small businesses globally starting today and will expand to larger businesses next year," the blog read.

It was earlier reported by New York Times that Facebook is developing a tool to integrate the messaging capabilities of WhatsApp, Messenger and Instagram.

Apart from this, Facebook is also publishing a survey report about consumer's purchasing patterns and how they have used digital tools to interact with businesses. "We are also publishing a study on the impact of COVID-19 on consumers' purchasing patterns and their use of digital tools to search for and interact with businesses, in partnership with Deloitte. Nearly half of those surveyed said they had spent more money online overall since the outbreak, and 40% have increased their use of social media and online messaging for product and business recommendations. And of those who have swapped at least one of their usual businesses for a new one during the pandemic, nearly two-thirds said they used digital tools to discover that new business," the blog read.

Earlier, Instagram had also launched a new feature that allowed users to promote small businesses on their Instagram stories.

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