Business Today
Loading...

Facebook is testing Campus for college students

Facebook is coming up strong to engage students separated by the quarantine.

twitter-logo Roshni Majumdar   New Delhi     Last Updated: April 9, 2020  | 15:59 IST

Highlights

  • Facebook is coming up with ways to engage people in quarantine.
  • Facebook may introduce new features for college students.
  • One of the new features will be called Campus.

Facebook is reportedly testing a new feature called Campus, where college students can log in with their college ID and connect with others from their college. Students can write down their expected graduation year, their major and minor, even their dorm numbers to connect with others.

That Facebook was testing the feature was first discovered by a Hong-Kong based hacker, Jane Manchun Wong, on Twitter.

This is not the very first time that Facebook has tried making inroads into the college community specifically. The company has been aware that teens in America have not been using the Facebook app very much. In 2014-15, nearly 71 per cent teens used the Facebook app. By 2018, the number had dropped to 51 per cent. Teens much preferred using Instagram and Snapchat.

In fact, after the 2018 Pew Research study revealed the numbers, Instagram--owned by Facebook--even dabbled on a similar college-specific feature where students could find others from the same college. But the feature was never enacted.

It's not clear whether Facebook is going to go ahead with Campus, and it has very little time to make a decision. Like Charlie Deets, who worked as a product designer at Facebook, wrote in his blog post, "Facebook has the value of 'Move Fast.' Getting a project going at Facebook can be extremely fast, but the full process of rolling out a product can actually take quite a bit of time."

Youtube
  • Print

  • COMMENT
Tags: Facebook
BT-Story-Page-B.gif
A    A   A
close