- Facebook users will now be able to watch music videos under Facebook Watch and on their news feeds.
- Users can share music videos or react to them across News Feed, Groups, and Messenger.
- Users will be able to follow artists directly from the music videos page, instead of having to go to their dedicated music pages.
Facebook has brought in music videos on the platform under Facebook Watch that will let users view the official music videos of their favourite artists. Facebook has said that the users will now be able to discover, enjoy, and interact with top-charting tracks to old catalogue favourites across various music genres on Facebook. Users will be able to explore music videos by genre, artist, or mood, as well as themed playlists.
Users can share music videos or react to them across News Feed, Groups, and Messenger. Users will be able to follow artists directly from the music videos page, instead of having to go to their dedicated music pages.
"Starting this weekend, you'll be able to discover, watch and share music videos from today's top artists to up-and-coming bands and classics across various music genres on Facebook," said Tamara Hrivnak, VP of Music Business Development and Partnerships and Vijaye Raji, VP of Entertainment in a blog post.
The feature is available in India, Thailand, and the United States (US).
Official Music videos from T-series Music, Zee Music Company, and Yash Raj Films will be available on the platform. Facebook is in partnership with Sony Music Group, Universal Music Group, Warner Music Group, Merlin, BMG, Kobalt, and many others across the independent music community, publishers, and societies in the US. It also includes music videos from global artists like Elton John, Jonas Brothers, Josh Groban, Keith Urban, and more.
"Over time, the experience will become more personalized to your tastes based on artists you follow and videos you engage with. The Music destination in Facebook Watch will be available on desktop and iOS and Android mobile devices starting tomorrow," Facebook noted.
"Facebook users can also explore music videos by genre, artist, or mood, as well as themed playlists like 'Hip Hop MVPs,' 'Trailblazers of Pop' and 'Epic Dance Videos.' You'll also find timely playlists like 'Popular This Week' and 'New This Week,' Facebook added.
"Over the past year, we have been working with partners in the Indian music industry to build the foundation of a music video experience for our consumers," said Manish Chopra, director and head of partnerships at Facebook India. "We will continue to find opportunities to add more unique social sharing experiences and bring music into the ways people share and connect on Facebook."