- Facebook has brought in an updated feature that lets Instagram and Messenger users chat across both platforms.
- It is up to the users if they want to merge the two messaging services as they will also have the option to decline the update.
- Despite getting the update, it is still not possible to message Facebook users from Instagram, as of now.
Facebook has started merging Instagram and Messenger chats with the latest update. The feature allows Instagram and Messenger users chat across both platforms. The updated feature which is a cross-chat of sorts will be available to Android and iOS users soon, as per The Verge.
With the latest update, Instagram offers users an option to merge its chat feature or direct messages with Facebook messenger so that Instagram users can send messages across the Facebook Messenger platform.
Users who saw the updates for integrating the messaging apps got the message "There's a new way to message on Instagram," showing the logos of both the apps. It is the user's choice if they want to merge the two messaging services as they will also have the option to decline the update.
However, despite getting the update, it is still not possible to message Facebook users from Instagram, The Verge noted. The updated version shows the Messenger logo in place of Instagram's DM logo and is more colourful, as per the report.
Other than combining chats from Instagram and Messenger, the new update also brings in features from Facebook Messenger to Instagram.
The update adds some of the options previously available on Facebook Messenger, including colorful chats, reactions with any emoji, and swiping to reply to individual messages.
Facebook CEO Mark Zuckerberg had announced the integration of the social network's messaging services including WhatsApp, Instagram, and Facebook Messenger, a one cross chat functionality app by 2020. He had emphasised the use of end-to-end encrypted services with the integration of these apps, over privacy concerns.
Facebook bought Instagram in 2012 for $1billion and WhatsApp in 2014 for $ 19 billion. Now, Facebook's latest update of enabling a cross chat functionality with Instagram and Messenger could be the stepping stone to unifying the services. This move could let the social networking giant tout higher user engagement to advertisers, further ramping up its advertising division.