- Social media giant Facebook has begun testing Reels on its platform.
- Facebook also announced that it would let some creators post their Instagram videos as well on the social media site.
- The Mark Zuckerberg-led company has started testing the feature in India first.
Social media giant Facebook has begun testing Reels on its platform. The company on Tuesday announced that it is testing a feature that would allow users to create and post short videos on its platform. Facebook also announced that it would let some creators post their Instagram videos as well on the social media site. The Mark Zuckerberg-led company has started testing the feature in India first.
Facebook said that users will now be able to post the 30-second long videos also knows on Reels on the social media site. The reels posted on Instagram can also be recommended on Facebook. "In India, we're testing the ability for Instagram creators to choose to have their Reels recommended on Facebook... creators can reach new audiences and people can create and discover more entertaining content," a Facebook spokeswoman told Reuters. Select creators in India Ashish Chanchlani, Pooja Dhingra, Masterchef Pankaj Bhadouria, Awez Darbar, Bong Guy can get their Instagram reels recommended on Facebook.
Facebook also revealed that it will have its own version of Instagram reels on its main app. This move will help the creators expand the reach of their videos. This would also help the creators monetize their content.
Instagram had rolled out Reels in India to fill the void created by TikTok's absence. The company did not launch a separate app like TikTok but added a new tab. The video length and feature remain the same. Users can make the videos following the same process.
However, Instagram had announced a new rule a few months ago that it will not promote videos with TikTok watermark.
The social media company wants users to upload original videos in a vertical format rather than reusing the old videos of TikTok. Instagram had said that it will not remove those videos but will stop promoting them on the feed. Although the post will be visible, it may not appear on the feed of the app.
"We're building on what we've learned from Explore to recommend fun and entertaining videos in places like the Reels tab and personalize the experience. We are getting better at using ranking signals that help us predict whether people will find a reel entertaining and whether we should recommend it," spokesperson Devi Narasimhan had told The Verge.