- Google has announced that it will limit the display of ads on its platform.
- The adís frame will redirect to the error page informing the user that the ad has too many resources.
- In the coming week, Google will also bring out a tool that will let its users' group tabs for a less cluttered window.
Google announced that Chrome will block ads that drain a lot of battery from a device to provide its users with a good experience on the web.
Google said that this development will happen starting August when Chrome will block ads that mine cryptocurrency, is badly programmed, or are unoptimized for network usage.
A report by MacRumours stated that Chrome plans to limit the resources that an ad can use before the user interacts with the ad. And when that limit is reached, the ad's frame will redirect to the error page informing the user that the ad has too many resources.
"We have recently discovered that a fraction of a percent of ads consume a disproportionate share of device resources, such as battery and network data, without the user knowing about it. These ads (such as those that mine cryptocurrency, are poorly programmed, or are unoptimized for network usage) can drain battery life, saturate already strained networks, and cost money," Google said.
The report further stated that Chrome will have thresholds that allow for 4MB of network data or 15 seconds of CPU usage in any 30 second period, or 60 seconds of total CPU usage before an ad is blocked. "While only 0.3% of ads exceed this threshold today, they account for 27% of network data used by ads and 28% of all ad CPU usage," Marshall Vale, a Chrome program manager, said in the blog post. Chrome will inform offenders by sending them out an ad.
"To save our users' batteries and data plans, and provide them with a good experience on the web, Chrome will limit the resources a display ad can use before the user interacts with the ad. When an ad reaches its limit, the ad's frame will navigate to an error page, informing the user that the ad has used too many resources."
In other news, Chrome is set to roll out a feature that will help users club tabs in a group. For users who open multiple tabs on their PC, this tool will come in handy. The new tabs group will appear in a tab's right-click menu, Macrumours stated. The tool lets its users' group tabs together and label them with a custom name and color. The tab grouping feature is to be rolled out next week. According to Google, the grouped tabs are saved and can be used just like regular tabs.