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Google may start food delivery services in India to take on Swiggy, Zomato

Google is testing its food delivery services in India through which users can directly place orders on the search engine.

twitter-logoYasmin Ahmed | July 15, 2020 | Updated 16:10 IST
(Source: Reuters)

Highlights

  • Google may soon start food delivery services in India, reports suggest.
  • Google’s food delivery business will allow users to directly make their orders and transactions on google.com
  • Deliveries will be made by third-party platforms which have been working on upgrading their systems.

Google users in India may soon be able to place food orders directly through the search engine. Google has started testing food delivery services in India. A report by ET Now stated that Google's food delivery business will allow users to directly make their orders on google.com and make their payment transactions directly.

Deliveries will be made by third-party platforms like Dunzo. As per the same report, Dunzo has been working on upgrading its systems to integrate menus, in pricing and preparation for Google's food delivery segments launch.

Google may also collaborate with other third-party platforms for deliveries.

The feature is available in the US at orderfood.google.com. Users in the US can also place orders with the help of virtual Voice Assistant.

Anurag Katriar, president of the National Restaurant Association of India (NRAI) told ET Now that Google's entry in the business will be a game-changer because there is no one as big as Google as far as search is concerned.

With Google in the food delivery market, Swiggy and Zomato may be in for some competition.

If the google delivery service materialises, users will be able to place food orders and customise menus on Google itself. This can be done by putting their addresses and partner services in the user's area.

In related news, Google will invest Rs 33,737 crore for a 7.7 per cent stake in Jio Platforms. Reliance CEO, Mukesh Ambani in the 43rd Reliance Annual General Meeting said, "We are delighted to welcome Google as a strategic investor in Jio Platforms. We have signed a binding partnership and an investment agreement under which Google will invest Rs 33,737 crores for a 7.7 per cent stake in Jio Platforms."

Google in its Google For India event had announced that it plans to invest over 75,000 crore, approximately $10 billion in India over 5-7 years. Pichai said that this will be made available through equity investments and tie-ups. "This is a reflection of our confidence in the future of India and its digital economy," Pichai said.

Investments will focus on four key areas of India's digitisation, Pichai had said. This includes: enabling affordable access and information to every Indian in their language, building new products and services relevant to India's unique needs, empowering businesses as they continue to embark in digital transformation, and leveraging technology and Artificial Intelligence for social good in areas like healthcare, education, and agriculture.


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