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Google to add privacy labels to its iOS apps soon

Apple during the Worldwide Developers Conference had announced that all apps on the App Store would be required to feature privacy labels.

twitter-logoAnkita Chakravarti | January 6, 2021 | Updated 10:41 IST

Highlights

  • Google will start adding labels to its app on Apple App Store.
  • It was reported that Google is delaying the process because it does not want to comply with Apple’s new policies.
  • Google will start rolling out the updates as soon as this week.

Google will start adding labels to its app on Apple App Store. It was reported that Google is delaying the process because it does not want to comply with Apple's new policies. However, Google will start rolling out the updates as soon as this week. Apple during the Worldwide Developers Conference had announced that all apps on the App Store would be required to feature privacy labels. The labels would depict how much information an app is collecting from the users.

As per the TechCrunch report, Google has denied all such reports and is planning to add privacy labels to its iOS apps "as soon as this week". All the apps on the App Store are now required to show privacy information. The label tells how much data is being collected by an app. It is classified into three categories including—'Data used to track you', 'Data linked to you', and 'Data not linked to you'.

"The App Store will soon help users understand an app's privacy practices before they download the app on any Apple platform. On each app's product page, users can learn about some of the data types the app may collect, and whether that data is linked to them or used to track them. If you haven't already, enter your app's privacy information in App Store Connect," Apple said.

The new privacy policy did not go down with apps like WhatsApp, Facebook and there were reports that even Google is not ready to comply with the new App Store guidelines. "Google also isn't the only major app publisher that delayed an immediate embrace of app privacy labels. Amazon and Pinterest haven't yet updated with privacy labels as of the time of writing, for example", the report claimed. However, Google's spokesperson had confirmed that the company has plans to add labels across its app catalog.

WhatsApp is not happy with the transparency that Apple wants to bring and has openly criticized the move. "We think labels should be consistent across first and third-party apps as well as reflect the strong measures apps may take to protect people's private information. While providing people with easy to read information is a good start, we believe it's important people can compare these 'privacy nutrition' labels from apps they download with apps that come pre-installed, like iMessage," WhatsApp had said in a statement to Axios.

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Tags: Google
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