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Instagram confirms testingvertical Stories feed

Instagram has confirmed working on vertical stories feed but it is not out for public usage yet.

twitter-logoAnkita Chakravarti | February 4, 2021 | Updated 10:00 IST

Highlights

  • A few days ago Instagram rolled out a new layout for Stories for the web users.
  • Instagram is now planning to make Stories look a lot like TikTok.
  • he new layout would make it easier for people to swipe stories vertically.

A few days ago Instagram rolled out a new layout for Stories for the web users. Now we hear that Instagram is planning to roll out a Vertical Stories feed soon. It is now planning to make Stories look a lot like TikTok. The new layout would make it easier for people to swipe stories vertically instead of swiping left and right.

The feature was first spotted by tipster Alexandra Paluzzi. In the screenshot shared by Paluzzi, you can see a short intro given by Instagram about its Vertical Stories feed. The pop-up reads, "Swipe up and down to browse stories".

A company spokesperson told TechCrunch that it is working on the feature but it is not available for public usage as of now. "This is an early prototype and is not currently testing on Instagram."

Although Instagram has confirmed working on the feature, it has not revealed when the feature will be rolled out. However, when this happens, the app would resemble TikTok a lot. Instagram might also priorities videos over photos if the vertical stories feed are rolled out. In that case, the content that goes up in Reels and Stories separately will be unified once the feature is made available to the public.

Earlier in an interview to The Verge, Instagram head Adam Mosseri had said that he is not happy with Reels. "I'm not yet happy with it. We're growing both in terms of how much people are sharing and how much people are consuming, but we have a long way to go. And we have to be honest that TikTok is ahead," he said.

"I think we have to get better at building more powerful and creative tools that aren't necessarily a meme or a sort of moment in a package but give people who are more creative than us and make content for a living the ability to make something that's going to pop," Mosseri added.

Mosseri also went on to add that most people do not know the difference between videos posted on Instagram and IGTV. For the unversed, videos uploaded to IGTV are longer than the videos that are uploaded on Insta feed. "That's probably too nuanced a distinction to resonate with anybody, so we're looking about how we can not just with IGTV, but across all of Instagram simplify and consolidate ideas, because last year we placed a lot of new bets," he says. "I think this year we have to go back to our focus on simplicity and craft," he had told the Verge.

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